Good Boy: Portuguese Canned Fish with a History Since 1950
Canned fish with surprising flavors, timeless quality and a spirit that never grows old.
The range includes Sardine Fillets, Mackerel, Tuna and Horse Mackerel, prepared and hand-packed, using wild-caught fish with no added artificial colorings or preservatives
Founded in 1950, Good Boy is one of the historic brands of Conserveira do Sul. A brand that celebrates Portuguese canning expertise and tradition, with sardine, mackerel, tuna and horse mackerel fillets carefully prepared and hand-packed.
A brand with history
Good Boy was born with an international ambition: to take the very best of Portuguese canned fish beyond borders. More than seven decades later, it continues to represent tradition, quality and authenticity in the world of Portuguese seafood preserves.
Good Boy’s identity is deeply connected to the company’s history.
The image of young Jorge Ferreira, the founder’s youngest son, remains the “face” of the brand — a symbol of family heritage and Portuguese canning tradition.
This image takes us back to a time when:
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days felt longer
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playtime was simple
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moments around the table had a special flavor
It is this spirit of memory, authenticity and tradition that continues to define the Good Boy brand.
Portuguese canned fish focused on quality
- ✔ Prepared and hand-packed
- ✔ Made with wild-caught fish
- ✔ No artificial colorings or preservatives
Each tin preserves the genuine taste of the sea and the craftsmanship of Portuguese canning tradition.
Discover Good Boy flavors
Mackerel Fillets in Olive Oil with Lemon Thyme
An aromatic and fresh combination where lemon thyme enhances the delicate flavor of mackerel.
View product →Mackerel Fillets in Olive Oil with Curry and Chili
A surprising preserve, intense and full of personality, combining spices with a spicy touch.
View product →Tuna Fillets with Lemon
Fresh tuna fillets delicately balanced with a citrus touch of lemon.
View product →Portuguese-Style Tuna Belly
One of the finest cuts of tuna, prepared in extra virgin olive oil with traditional seasonings (Onion, Garlic, Parsley and Chili).
View product →Horse Mackerel Fillets in Olive Oil with Garlic and Parsley
A classic of Portuguese tradition with the perfect balance of garlic, parsley and olive oil.
View product →Every tin is a journey back in time
Good Boy is more than just a canned fish brand.
Each product evokes memories and simple moments, inspired by vintage toys and traditional games that shaped generations.
The brand seeks to revive that universal feeling of childhood — when we were all, in some way, a Good Boy.
Opening a Good Boy tin means rediscovering:
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authentic flavors
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Portuguese tradition
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small memories that bring families together around the table
Good Boy: the tradition of Portuguese canned fish
Celebrating Good Boy means celebrating more than 70 years of Portuguese canned fish history.
A brand that continues to preserve tradition, quality and authenticity.
Surprising flavors, timeless quality and a spirit that never grows old.
Discover the full range in our online store:
Shop Good Boy →
